Earlier WLH was able to find only contact duplicates, now you can find the company duplicates by name. But to improve the performance and the accuracy we had to introduce stop-words. A stop-word is a word being ignored during company name comparing. Typical stop-words are frequently occurring words in company names: group, company, office, limited etc. You can easily build this list to tune your duplicate search.
In the search result you can see the “realty” word caused a little noisy list. In reality the “BestBuy Realty” and the “Southwest Realty Team” are different companies. We have to explain this to WLH, so add “realty” to stop-words.
That’s it, no more noise.
(Specially thanks to Nick Wolf and Libby Culmer)